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This giant ‘For Your Consideration’ ad is currently running on Variety.com:

I know major studios usually end up submitting every frame of every movie for some sort of Oscar consideration, but spending money on an ad campaign to get Robert Downey Jr. Best Actor consideration after he failed to win Best Supporting Actor for Tropic Thunder (and a career of other non-Oscar films that weren’t half as disposable as Sherlock Holmes looks)? As the expression goes, it seems the studio is putting the eggs they have into a basket that will not win Best Basket at the Basketie Awards.

We all love RDJ, obviously, and I’m not doubting his ability to look longingly at a violin, but 2009 ain’t gonna be his year. Especially once the Hollywood machine gets behind the Dance Flick baby.

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