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The Hollywood Walk Of Fame presented a star to cosmetic company L’Oreal Paris (and spokesperson Eva Longoria) on their 100th anniversary for “helping to preserve the Walk Of Fame.” I’m not Economist McSmartpants or anything, but I have two questions about this partnership:

1) Doesn’t the Walk of Fame generate millions of dollars in tourism every year and thus kind of pay for itself?

2) If the Walk of Fame does, in fact, need more money to be maintained, isn’t there a decent list of well-to-do potential donors ON ITSELF?

Either way, congratulations L’Oreal! You are now the showbiz equal of Martin Scorsese. And this guy.

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